Before we dive into discussing the essential features of an ecommerce store builder. Let's first discuss why opening an ecommerce store in Pakistan is a good idea in the first place. The recent Covid 19 pandemic brought about millions of changes in the world; the one department that has seen the most transformation is the retail industry. The inability to reach physical stores during lockdown called for a solution, which gave rise to online selling in Pakistan, where people could continue shopping for everyday essentials without hurdles.